Turning sustainability
into business value.
I build companies, advise boards and help organizations turn ESG and sustainability into measurable financial value, from cost of capital to long-term resilience.
Turning sustainability into value
ESG, sustainability and climate change operator, boardroom strategist and legacy builder.
I'm the founding partner and Group CEO of Sustainable Square, alongside Squarely and Sustainable Capital Advisory, built from the ground up with no debt and no external capital.
Over 22 years, I've delivered 650+ projects for 250+ clients across the Middle East and beyond, advising governments on ESG strategy and policy and structuring financial transactions around non-financial risk. That work has taken me into 2,000+ board and executive trainings and 250+ conferences and summits across 15 markets.
My mornings start at the gym. My days revolve around strategy, clients and product building. My evenings belong to my wife and children. And somewhere in between, I grind my own coffee beans, because even legacy builders appreciate the value of starting the day right.
Investment and ventures
Sustainable Square
ESG, climate and sustainable finance advisory for listed companies and financial institutions.
sustainablesquare.com
Squarely
AI-enabled ESG reporting platform turning disclosure data into decision-grade information.
squarely.tech
Sustainable Capital Advisory
Green finance structuring and investor relations for issuers treating ESG as cost of capital.
sustainablesquare.com
AtWorthy
My personal investment in the next generation of value-driven, purpose-led businesses.
atworthy.comSustainable Funds Investment
- Schroder ISF Global Climate Change EquityGlobal climate equity27.97%
- UBS Swiss Sustainable EquitySwiss sustainable equity21.03%
- Invesco Environmental Climate Opportunities Bond (USD)Climate bonds, USD17.63%
- Invesco Environmental Climate Opportunities Bond (EUR)Climate bonds, EUR17.20%
- Morgan Stanley Sustainable Emerging Markets EquitySustainable emerging-market equity16.17%
The Hidden Balance Sheet
An Amazon #1 bestseller exploring how ESG, sustainability and climate considerations increasingly shape valuation, capital allocation and business resilience. Written for the boardroom, the investment committee and everyone in between who has been told sustainability is a compliance exercise and suspects otherwise.
Governance positions
Jury and judging
I sit on the judging panels of the region's leading ESG and capital markets awards, assessing how listed companies disclose, govern and finance their transition.
Academia engagement
I am regularly invited by leading universities and business schools as a guest lecturer to deliver lectures, executive sessions and masterclasses on ESG, sustainable finance and climate strategy. Each session pairs the theory with what boards, regulators and investors actually ask for: how ESG moves the cost of capital, where the risks sit on the balance sheet, and what a credible transition plan looks like when the numbers have to hold.